About

Judgment earned through difficult calls.

Priya Packrisamy leads Think Before Build, an independent advisory practice for technology and AI shaped by work close to both the code and the consequences of technology choices.

Many of the hardest technology failures are not coding failures. They are decision failures—premises that were never challenged, assumptions that were never validated, and builds that started too soon.

She works directly with founders, CEOs and technology leaders before major commitments: clarifying what should be built, bought, partnered on—or not pursued—and which risks matter most.

Advice stays independent. Commercial engagements are contracted through Proppify Solutions LLP.